How to Remove Deepfakes of Yourself
A “deepfake” is an image or video that uses AI to put your face or likeness into content you never created — sometimes intimate or sexual content. If this has happened to you, it is not your fault, and you can take concrete steps to find it, document it, report it, and request its removal.
If you are in immediate danger, contact your local emergency number (911 in the US).
This page is general information to help you act, not legal advice. Support resources are listed near the bottom.
1. Understand what you’re dealing with
Knowing the category helps you pick the right removal path.
- Non-consensual intimate deepfakes (sexual or nude content made with your likeness without consent) are covered by platform NCII policies and, in the US, by the TAKE IT DOWN Act.
- Non-intimate deepfakes (your face in fake endorsements, impersonation, or misleading clips) are usually handled through impersonation, harassment, or misleading-content reporting, and sometimes copyright or right-of-publicity claims.
- Detection is a signal, not a verdict. AI-detection tools produce indicators that something is likelymanipulated — useful for deciding what to review and report, not a legal determination.
2. Find where it appears
You can’t request removal of what you can’t locate, so start by mapping where the content lives.
- Search by text and by image. Try your name plus terms people might use, and use reverse-image search to find copies of a specific frame or thumbnail.
- Check the obvious surfaces— the platform where you first saw it, plus any sites it links to or that re-host it.
- Automated monitoring as one option. Finding everycopy — and keeping up as content is re-uploaded — is the hard part. A monitoring-and-takedown tool like FaceSentry uses automated face-matching to surface possible matches of your own face across content indexed on the web, and flags images its model assesses as likely AI-generated. It’s one option among the manual steps here, and a flagged match is a lead to review rather than proof.
3. Document before anything disappears
Capture a clean record first — you may need it for platform reports, search removals, or an attorney.
- Screenshot the content, the account that posted it, and the page address (URL), including a visible date and time.
- Save the URL for every place the content appears, and keep a simple log: URL, platform, account, date found, and what you did.
- Avoid re-downloading or re-sharingthe intimate content itself beyond what a report requires — a screenshot of the page plus the URL is usually enough.
4. Report it to the platform
Most major platforms prohibit non-consensual intimate imagery, and many now explicitly cover AI-generated and “deepfake” content.
- Use the reportoption on the specific post or profile, and look for categories like “non-consensual intimate image,” “intimate image shared without consent,” or “fake/manipulated media.”
- Keep every confirmation or reference number in your log so you can follow up.
- For the detailed walkthrough — including search-engine removals and DMCA — see removing intimate images from search and platforms.
5. Send a formal removal request
When a simple report isn’t enough, two formal routes are commonly available for intimate deepfakes.
- TAKE IT DOWN Act notice. For non-consensual intimate images (including AI-generated ones), this US federal law requires covered platforms to offer a removal process and to remove a reported image within 48 hours of a valid request. See our TAKE IT DOWN Act guide.
- DMCA notice.If the deepfake was built from a photo you took (so you hold the copyright), you can send a DMCA takedown under 17 U.S.C. §512 to the host or platform.
- Proactive hash-blocking. For adults, StopNCII.orgcreates an on-device hash so participating platforms can block matching uploads; for minors, use NCMEC’s Take It Down. The image itself never leaves your device.
Some tools, including FaceSentry, can help you preparea TAKE IT DOWN Act or DMCA notice from a dashboard and track the response — but sending a notice does not by itself decide whether a platform removes the content or how quickly.
6. Get support and consider legal help
- Specialized help: the Cyber Civil Rights Initiative (CCRI) runs a free, confidential Image Abuse Helpline at 1-844-878-2274. For emotional support, the Suicide & Crisis Lifeline is 988.
- If the person depicted is under 18, use NCMEC’s Take It Down and CyberTipline rather than a general reporting channel.
- Legal options: an attorney who works on privacy, harassment, or image-based abuse can explain remedies that may apply to your situation.
This page is general information, not legal advice. Removal depends on each platform’s policies; no guide or tool can guarantee an outcome or timeline.